How To Write a Sales Page: 5 Simple Steps…
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Video Transcript:
[00:01] Hey, hello my divine influencers. Welcome back. Today I'm going to talk about the five steps to writing a kickass sales page. If you have your own business or you're an entrepreneur, than most likely you've needed a sales page at some point or you're writing one right now to sell your services or your product. If you're doing a launch of any kind, as you already know, it's the cornerstone to selling that service or product. You can be running as many ads as you want and doing as many facebook lives and youtube videos as you want. If you don't have a good sales page, you are leaving money on the table. So I've written hundreds of sales pages in my five years as a copywriter and I'm going to break down the five steps to writing an amazing sales page that will sell out your product or service.
[00:53] So the first step is research. This is the most important stuff out of the whole process, so please don't skip it. Don't be sitting here thinking, oh, she's going to tell me to do all this research. No, I want to get to the, you know, what are the key words that convert? No, we're not talking about that yet. Research is, I promise you, 90 percent of the game you need to research your ideal client. You need to research your competitors, see what is good about what they're selling, what is bad? where are the holes that you can fill. Really, If you have 10 hours to write a sales page, then spend eight and a half of them researching because the research, will write the sales page for you. Okay? So you basically want to walk away knowing what your clients are worried about.
[01:41] What are they laying in bed thinking about at night before they go to sleep? Like what are their biggest worries, right? What do they do on a Saturday night when they're alone? Like are they watching movies? Are they eating Nachos? Are they picking out on ice cream? Like trying to figure out as much as you can about your ideal client and your sales page will be like if you get these little details about your ideal client and you can figure that out, that is what's going to sell them because they're going to feel understood. They're going to feel like you're the same and people like to connect with people who are just like them. Okay, so research, research, research. The second thing I want you to do while you're researching, which is step two, is every time you come upon a little nugget that is just pure gold and you're like, wow, like, yes, this could be amazing.
[02:29] On my sales page, I want you to write it on a cue card. Now I know this is old school copy 101, but this is what works. This is what I do. It takes time, but it's worth it when you're rolling in the Benjamins, so you've got thousands of dollars. You get to hide under your bed. It's going to be worth it. So every time you have a little chunk or nugget of gold that you find online during your research phase, I want you to write it on a cue card, one cue card per little nugget, and you're going to collect all of these. Okay? So now you've got a big batch of cue cards with all of your research in it. Your third step is, and this is very unique to my process, but I highly recommend you do it and it does take a little bit of practice, is to tap into your intuition, right?
[03:16] So if you're super in your masculine energy, you're probably rolling your eyes at this point. I know you're probably going, oh, here we go with this, Woo crap again. But you do have intuition and it will help you in your business. Right? And it is a, I find more women use it in their business than men, but that's not how it should be. So what I do is I actually go into a deep meditation for over a few. I don't spend three days in meditation, but I'll spend three days, you know, 20 to 60 minutes a day in meditation, just going inwards and asking for guidance around how can I help people, right? What do people need to hear, how can I help them, how's my product or service actually helping them and I do this for myself and for my clients. I'm, trust me, it works.
[04:03] It's these little pieces that just, you know, they come through and you write them down as they come through. That's the stuff that I have found people connect with the most surprisingly, right? And it's things that you can't just think of in your mind, like when you're just 100 percent in your mind and you try to figure out what to say to your clients. These are like, things will just come to you and you're like, that is it. That is the main selling point and it is divine. Okay? So again, right all of this down, put them on cue cards again in your cue card deck. Now, once you have all your little cute cards, all of your research, all of your divine guidance in your cue cards, I want you to put it all down for a few days and just get away from it all.
[04:47] Don't think about it at all. You know, go with family, go swimming, go on a little weekend vacation, whatever it is, you need to clear your mind of all of it. Okay? At least two days, preferably a week, but at least two days. Just go away. Don't think about it, don't touch anything. And then you're going to take all of these cue cards and you're going to write your first draft. So what you're going to do is you're going to go through each cue card, read them all first, have them fresh in your mind, all of this, and then I want you to just write, just have your word document up or whatever it is, and just write, write, write, write, write. As much as you can, put a time for 20, 30, 50 minutes, everything that comes to your mind and keep going through your cue cards.
[05:33] And as things come to you, write some more, just as much as you can, just brain dump as much as you can from these cue cards. And I promise you if you do this, that one thing, that one selling point that is just key to the whole lunch and you know, it was the difference between a couple of thousand dollars in a couple of hundred thousand dollars, it will come to you. Okay. So now you have this first draft, it's gonna, it's gonna be really long, it's kind of a brain dump of everything that you've ever thought of from these cue cards. And that's your first draft. Now you have everything you need there at this point and now it's just a matter of formatting it and organizing it so someone can actually understand it and understand what they're buying. Okay. So which brings me to step five, which is organizing your sales page.
[06:21] Now the way you would organize it is the format or the. There's different ways to write a sales page at. What I find converts the best is when you're doing a versus b. So what that looks like is you start with a story that talks about kind of their pain points, but you're really illustrating their story for them, right? So you're going to talk about this guy, Bob and Bob, his life was like this. It just wasn't good. Like describe exactly what his Bob's life is like now because he didn't have your service, right? So maybe his business, he struggled through his business for a few years or maybe his family, um, you know, ignore them or whatever the pain point is. I really want you to illustrate what that is for this person and, you know, really get into it. You sensory words. What are they thinking? What are they feeling, what are they smelling, what are they tasting?
[07:16] Like, try to make this as real for them as possible, right? So that's a versus b. So Bob is a, but uh, you know, Christopher is b. Now some people are like Bob, but some people are smart, like Christopher. So now you're going to list all of the benefits and like all like just explain Christopher's amazing life and this is what your ideal client really wants, right? This is why they would kind of buy your service or product is to get this life. Now you already have all your research, you have all the content. So again, it's just a matter of organizing it and pulling the bits and pieces and putting them in the right sections, right? So a versus b really illustrate, really go deep into what that looks like, what that feels like for that person. And then you're going to introduce your product or service as the clear bridge between the two.
[08:11] Right? So some people are like Bob, but some people are smart, like Christopher introducing your product or service as the clear solution that does all of this. Okay? Now once you've introduced your product, it is really a matter and you can describe your product, you can describe exactly what it does for people. You want to use emotional benefits as well as features, right? So the feature is like what they're getting like 10 client calls with you or whatever it is, they're actually buying 'em, but the emotional benefit would be like Christopher's lifestyle, right? Like that what is their life actually going to look like? And you need to use both of those when you're introducing your product or service. And then it's just a matter of listing the benefits in different ways. So you're taking the main benefits and you're saying, you know, here's after you've introduced your service, you're talking about benefit number one and this is what it's like for benefit and with benefit number one, this is what your life looks like.
[09:10] Benefit number two, and then you use do a paragraph about benefit number two and what that looks and feels like, and just keep listing the benefits. And after each section, give them a link or a call to action that asks them to go buy your product or service. Like, are you ready to change your life? Are you ready to step up in your business? Join Blahblahblah mastermind now, click here and that brings them to the sales page. But just keep listing those benefits and like I said, if you did that research, your sales page writes itself. So I hope this helps you guys. If you don't want to write your own sales page and you want me to write it, you want help with that, or you just want a second pair of eyes to look over your sales page, feel free to send me an email. I will leave that link below and I will talk to you guys again very soon. Thank you for listening. Bye Bye.