You have your website all set up….now how do you actually get people ON your site??
Enter “SEO content writing.”
Stick with me – I know it’s a confusing term. Is it SEO copywriting? Is it just copywriting with keywords added? Is it both? If there is a difference and does it even matter?
First, let’s talk about how they’re the same: Both are forms of writing on a web page, but they offer different results, so you use them with unique goals in mind.
This distinction matters because it helps businesses determine which method to use to hit their goals.
So, what’s the difference between SEO content writing and copywriting?
With SEO content writing, the main goal is to increase organic traffic through search engines.
With copywriting and sales copy, the end goal is to convert that traffic into leads and sales.
Aren’t both SEO content writing and copywriting capable of doing both?
True...But if you’re looking for the most effective route possible you’re going to want to focus on one or the other.
AKA – want more online sales? Well, you won’t be able to use conversion copywriting to convince people to buy unless you have organic traffic reaching the site in the first place.
Bottomline: when you’re beginning to create content for your website, try to pick your primary goal and then find a matching writer who can achieve those goals the fastest.
What to Know When You’re Hiring an SEO Content Copywriter:
SEO content writers create with the end goal of increasing organic traffic.
Here are a few types of projects an SEO content writer would handle:
SEO-friendly blog posts
SEO-friendly web pages
Local SEO content for businesses
PPC landing pages
Contextual links
Every SEO content writer or content writing agency is a bit different, but the main point to remember is that if your primary goal is to generate organic traffic, you will specifically want to hire an SEO content writer.
On the other hand, if your primary goal isn’t generating organic traffic, but converting that traffic into sales and leads. Then you’ll want to make sure you find a SALES Copywriter who’s an expert in conversion copywriting (send me a message if you need help with this!)
When to hire an SEO content writer:
Without diving into (too much) SEO jargon, you’ll want to hire an SEO content writer when generating traffic is the objective. Once hired, your writer will drive traffic to your site through high-quality, error-free, keyword-optimised and relevant topical content.
The dream scenario? You find a writer that understands both SEO and knows how to write content that’s compelling, informative and invaluable to the reader. They’re an SEO specialist who (hopefully) has experience in conversion copywriting too!
Here are a few specific ways an SEO content writer will increase your website’s keyword rankings:
Boost Click-Through-Rates (CTR) from SERPs
Improve website navigation
Attract high-authority backlinks
Write in Google E-A-T
Optimise internal and external linking with existing content
Convert unique visitors into subscribers, leads, buyers or customers
How to find a top SEO content writer:
If you’re looking to turn your website into a platform that actively drives sales for your business, then the majority of the content you create will likely be content in the form of blog content or pillar pages webpages.
If that is the case, you’ll need to find a content writer who thoroughly understands SEO and still has the skill to write high converting sales content that resonates with your target audience. They’re a writer that understands both the art AND science behind optimizing SEO.
5. BACK YOUR CLAIMS UP WITH PROOF
A proof point is the evidence that backs up the claims you make in your writing. Without proof points claims can end up sounding like hot air. Here are two simple, proven ways for building credibility on LinkedIn.
a) GET RECOMMENDATIONS
Recommendations are the equivalent of saying “Don’t take my word for it…” They’re your chance to get other people to shower you with praise—which is definitely less awkward than talking yourself up.
b) LIST YOUR SKILLS & GET ENDORSED
Your skills section is another place where you can quickly and clearly highlight your expertise to profile visitors. The social proof comes from the endorsements that other users provide for each of the skills you choose to list.